Many crafters find the process more fulfilling than its results; as Csikszentmihalyi noted, crafting provides them with a sense of flow during creation.
Mastercard’s e-Tourist project is providing local artisans like Rodriguez with an avenue for expansion by accepting digital payments on their phones directly, making it possible for tourists to buy their crafts and bring them home as souvenirs.
Branding
Branding is at the core of every successful website’s personality, creating its distinctive identity in a vast digital landscape. From captivating imagery to immersive storytelling experiences, crafting the ideal destination experience requires striking a balance between design and content to achieve optimal success.
Digital destinations enable marketers to meet buyer, customer, and pipeline goals in an unpredictable market. These dynamic content hubs help organizations provide timely and relevant information for their audience.
Liability insurance provider TMLT created an interactive digital destination to keep doctors up-to-date on COVID-19 developments through blogs, videos, and content recommendations tailored towards supporting their customers.
Budapest, Hungary: Attracting digital nomads with its affordable living costs, thermal baths and vibrant remote work scene, this bustling city draws digital nomads with its unique culture. Ubud, Indonesia offers digital nomads a relaxing retreat through yoga retreats and laid-back vibes; lush green landscapes complete the picture for this tropical paradise.
Design
Social media provides an ideal opportunity to increase destination awareness by sharing appealing images and videos that entice audiences to visit a specific locale – driving visitation numbers up while stimulating local economies.
Unleash Creativity with Content
An incredible website requires an ingenious fusion of design, content and coding. Experience in UI/UX design, wireframing and prototyping allow creators to visualize how a website should look; with deep knowledge of programming languages on board they are then able to transform design mockups into fully functional websites.
DMOs with limited resources are increasingly turning to digital marketing to deliver support without straining their resources further. For instance, creating targeted visitor guides tailored to certain groups such as business travelers, families or bird watchers is one way of building trust during pandemics.
Content
Design is essential in creating an impactful website, but content is the real star. Compelling copy and eye-catching visuals tell a compelling narrative while reflecting your brand’s character and core principles.
Under uncertain conditions, marketers need to be more agile than ever. Face-to-face events are no longer practical for many marketers; buyers and customers require information; pipeline goals remain unmet; yet digital has proven invaluable for many organizations as a source of timely and relevant updates to their audiences.
3M was able to quickly respond during a pandemic by creating an online destination containing helpful information. By regularly updating content updates, they were able to keep their audience engaged while also taking advantage of Uberflip’s content recommendation feature for targeted messages. Today, 3M’s digital destination serves as one of the premier resources for pandemic preparedness with English and French versions available enabling users to easily locate relevant material at any given moment in time.
Video
Producing an engaging digital destination that engages, intrigues and engages on the vast expanse of the internet requires both creative and technical expertise. A digital destination acts as an online storefront where businesses can showcase their talents while connecting with customers and building trust during uncertain times.
At the core of every captivating travel marketing video lie captivating visuals, from breathtaking landscapes and picturesque towns to charming streets that immerse audiences into vibrant local cultures. Pairing your video with a musical track that complements its ambiance will add depth and enhance its effect, sparking your audience’s sense of wonderment.
Liminal BioScience was in need of keeping their buyers, customers, and pipeline informed throughout COVID-19 even without physically meeting face-to-face. Uberflip enabled them to create an informative digital destination containing content recommendations that aligned with their business objectives proactively – find out more on how they did this here.
